I imagine you, like many others, myself included, first learned of the public relations (PR) industry through film and television. Whether you were watching Samantha Jones attend a restaurant opening on Sex and the City or Sam Seaborn and Toby Ziegler navigate a crisis on The West Wing, film and TV have done a lot to elevate the PR industry. It has also created some unrealistic expectations of what working in PR is actually like. So, what are the top myths about working in PR, and are they true or not?

Picture this– you have the perfectly crafted caption, the best-researched hashtags, and the quality of your post is top-notch. You go to select a photo and don’t have anything that reflects your brand, your voice, or the sentiment that you are wanting to convey with this perfectly crafted post. A tragedy. 

This doesn’t have to be you, though. *cue scheduling a brand photoshoot* 

Social Media has become a crucial part of our everyday lives, especially when it impacts our businesses and professional careers. We know you depend on social media to authentically connect with your audience, utilize marketing opportunities and establish credibility to name a few. We also know it can be incredibly overwhelming to keep up with social media updates and changes, especially Instagram. That’s where we can help!

Calling all our girl bosses!

Are you feeling lost, burnt out or just overwhelmed with the space you’re in? Well, you’re in luck because The Choice Collective is back.

What is a press kit? Essentially, it is a one-stop-shop for the media to get to know everything about you. It has your background, your expertise, why they would want to interview you and what makes you stand out. Bottom line: it gives writers, producers, editors or podcasts hosts the 411 on you so they can prepare for an interview.

POV: You find yourself in a space where it’s time to start pitching your business, organization, book or ideals to media but you are not sure where to start.

We’re back and more proactive than ever with topics you need to by pitching in Q3! As mentioned in our Q1 and Q2 blog posts, if you want to earn media coverage, you need pitch angles that are relevant and engaging.

Social media is at the forefront of the conversation when starting a business, promoting your upcoming book or wanting to grow your audience. So often, narrowing down the right social media platforms to help you reach your goals can be challenging.

So why is it so hard to choose the right social media platform for your business? Because there is not a one size fits all answer. Each business, person and story are different and connect with their audiences in a unique way.

The critical thing to remember is to focus on your values, mission and overall goals when choosing which social media platforms to utilize to connect with your ideal audiences. Authenticity and honesty are key!

Let’s take a sneak peek behind the scenes into the book publishing world and the key questions to ask to find and connect with the right literary agent for you.

These days everyone has some form of social media from Facebook to TikTok, it is rare to find someone who is not connected on at least one social platform. However, just having social media and posting sporadically is not enough when it comes to promoting yourself, your book, or your business. So how can you create a strategy to take your social media from mediocre to meaningful?

This season of graduation brings feelings of accomplishment, relief, pride, joy and excitement. It’s a time for reminiscing of memories made, wins achieved and navigating a few failures with lessons learned. It’s experiencing the anticipation of what’s next, and the path ahead.

With almost two decades into a career in marketing and communications, I look back at the fond time of a college chapter ending and want to share one thing I’d wish I had known, for those embarking on a new beginning.

Did you know…

• (An estimated) 2.2 million new titles are published every year and less than 500 of those become NYT bestsellers, at best.

• Your chances of becoming a NYT bestseller are 1 in 4,000

• The average book sells less than 200 units per year (yikes!)

These statistics are not meant to scare you or derail you from your goals but instead to help you understand how crucial the publicity around your book release is to the overall success of your book.

We have gathered questions to ask your publisher or publicity team to help set you up for success as you begin your book release journey.

A little under a month ago, on Wednesday, April 6, we hosted the Fourth Annual Choice Summit. We are still feeling the impact of linking arm-in-arm with over 70 attendees and speakers to support busy working women with their personal and professional growth.

In celebration of National Volunteer Week, we’re sharing a few ways you can join our clients in supporting their unique causes! We encourage everyone to serve organizations by volunteering their time, money, or skills.

As the spring semester comes to an end, we wanted to open the floor for our interns to share their greatest takeaways from being an intern at Choice. We had five incredible interns this semester who supported Business Development, Digital Media, Publicity and Event Planning. We are so thankful for our interns and the work they put in over the semester. That being said, we wanted to give them a chance to provide a little insight into what their internship experience was like!

Nashville has it all. We might be biased with our love for the city: a great food scene, live music, and rapid growth, but there is so much life in this great city! We love exploring all that Music City has to offer and have rounded up our favorite things.