Wish there was a way for your book to be seen + read without the stress?
How To Garner the RIGHT Kind of Media Coverage for Your Book
Without a Publicist, Publishing House, or Even Followers!
—> Go from an unknown name to a known, seen, and understood expert and author <—
“YOUR PLATFORM ISN’T BIG ENOUGH”
“MEDIA DOESN’T KNOW WHO YOU ARE”
“NO ONE WILL BUY THIS BOOK”
On your journey to be a known, published author of credibility, legitimacy, and authority…
You’ve hit wall after wall.
Rejection after rejection.
You’ve probably wondered, in an attempt to self-publish + promote, the following:
Where do I start?
Who do I reach out to?
How do I get more followers?
How do I get on the TODAY Show?
How do I make media care?
How do I sell more books?
You spend a ton of time spinning your wheels on social media, yet your audience doesn’t grow.
You’re either rejected by publicists or you spend thousands on ones who make lots of excuses and don’t get results.
You’ve spent countless hours on Google trying to hunt down the right media contacts and figuring out what to say to them.
You can’t secure media coverage because you don’t have access to the right gatekeepers for the right opportunities.
It’s all about who you know and how you talk to them.
You need to know who to go to and what to say to pique their interest.
Haven’t you been told a million times about the value of your network? Deep, meaningful relationships with the right people are the key to your success.
When you know who to talk to and how to share your message in a way that connects, you can (and will!) land the right media coverage.
The right media coverage not only gets you and your message in front of a larger audience, it gives you the credibility, legitimacy, and authority you need to grow your platform, sell your book, and change more lives.
Hi, I’m Heather Adams, the founder and CEO of Choice Media & Communications.
I credit the beginning of my career in storytelling to my time as the editor of my high school yearbook, where I learned that I was both good at storytelling, and that everyone has a unique story that deserves to be told—just like you.
I’ve spent nearly two decades in the book publishing industry, helping launch more than 100 New York Times bestsellers for some of the biggest leaders, change agents, and authors, AND for unknown authors whose compelling stories demanded they be told.
I work with elite national media outlets—from TODAY and Good Morning America to TIME and USA Today—day in and day out, to secure network package deals, exclusives, first serial rights, and more. I have spent my career building and nurturing relationships with media that have resulted in stellar placements for my clients, and I’m here to teach you how to do the same.
I will help you form the right kind of relationships to secure the right kind of media coverage for your book.
This is your book baby, and as a book publicist, it’s my job to help raise it as you share it with the world.
That’s a big responsibility that I don’t take lightly.
Your book baby deserves to be known and seen by as many people as possible. I can help you achieve that and so much more with….
A Relational Roadmap to Making You Known
Book(ed) will teach you how to form the right kind of relationships with the right media to secure the coverage you need. We’ll teach you how to land the right media coverage for your book by using our Relational Roadmap—the exact same method we’ve used at Choice Media & Communications to launch more than 100 New York Times bestsellers.
Walking through this proven method will take you from an unknown name to a known, seen, and understood expert and author.
Book(ed) will help you:
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Determine the right media to pitch without spending hours upon hours doing Google searches.
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Craft compelling pitches that land media coverage so that your email doesn’t get flagged as spam.
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Be equipped with a timeline for your book publicity campaign—when and what to do at every step—without working with a traditional publisher.
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Make confident, informed decisions on how to promote your book well and effectively without paying someone else to do it for you.
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Learn insider book publishing jargon and processes without stepping foot in a traditional publishing house.
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Build a press kit without being a professional publicist.
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Tie into the news and trends that media are already covering to keep your pitch from being white noise.
Relational Roadmap – Stop One – Research Phase
Description: In this phase you’ll learn:
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What a book publicist does
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Publishing jargon
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How to cultivate your brand
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Positioning yourself as the expert
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8 fundamental steps
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5 steps to take 6-12 months prior to book release
Take-aways
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Checklists
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Timelines
Relational Roadmap – Stop Two – Prep Phase
Description: In this phase you’ll learn:
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9 steps to take 4-6 months prior to book release
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11 steps to take 2-4 months prior to book release
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How to develop a press kit
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Content creation connected to the book
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5 steps to take 4-6 weeks prior to book release
Take-aways
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Checklists
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Sample press kit
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Templates
Relational Roadmap – Stop Three – Launch + Post Launch Phase
Description: In this phase you’ll learn:
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7 steps to launch
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Book(ed) graduation
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Additional Choice services
Take-aways
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Checklists
30-day guarantee:
If you don’t secure five media interviews within the first 30 days of practicing what you learned in Book(ed), you can get your money back!
Be one of the first 100 people to purchase and you’ll gain access to the Book(ed) media list, which includes book-specific media contacts to jump-start your publicity launch!
How do I get on the TODAY Show?
The TODAY Show and Oprah, right? National media coverage can be a game-changer for building platforms and launching products, but only if you’re truly ready for it. Have you ever watched a guest bomb an interview on live television? Trust us, as painful as it is for an author to experience, it pains the show’s producer even more! That’s why ratings-driven producers (aka–ALL producers) nearly always request footage of guests from previous on-air interviews when booking guests.
What good is national exposure if you’re not comfortable in front of the camera or forget to plug your book? We teach you all the tools you need to get the right kind of media coverage and experience under your belt, and when you’re ready, you’ll be able to use those same tools to chase after your TODAY Show dreams!
Do I need to hire a publicist?
Ah–is this a trick question? We teach you everything you need to know to launch your book, get the right media attention, and grow your audience WITHOUT hiring a publicist.
But if you’re still toying with the idea and you…
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Don’t have the time to handle a book launch yourself (and)
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Have room in your budget to hire it out (or)
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Need additional branding and communications strategies outside of a product launch for your brand or business…
Hiring a publicist could be beneficial for you! If you’d like to explore the possibility of hiring our team to serve as your publicist, you can drop us a line at kristina@choicepublicity.com
How much does this cost?
We’re teaching you our decades of hard-fought publicity wisdom–using the very same Relational Roadmap that we’ve used to launch more than 100 New York Times bestsellers–for the incredibly low price of $199.
Can you imagine how many more bestsellers we could have launched if we hadn’t spent the last 20 years learning this the hard way?! We can’t wait for you to implement what we’ve learned to make yourself known.
My book comes out in four months, do I still have time?
While we recommend getting started 6-12 months before your release date, there is still much that you can accomplish if you only have 4 months to work with. Our Relational Roadmap is broken down into three stops that each provide steps for a different time period before, during, and after launch, two of which you can complete if you’re four months out from launch!
You’ve poured your heart and soul into creating your beautiful book baby, and that in and of itself is a feat to behold.
But now it’s time – It’s time to break the cycle of rejection.
It’s time to put an end to the endless Google searches that leave you empty handed. It’s time to invest in yourself instead of being disappointed by those who don’t get results. It’s time to connect with the RIGHT people to secure the RIGHT opportunities.
