SEASON THREE | EPISODE Five: BUILDING A CONTENT WHEEL: STRATEGICALLY CREATE CONTENT THAT WORKS ACROSS ALL YOUR PLATFORMS

Sep 19

Episode Description:

In today's solo episode, Heather discusses all things branding. How to build a cohesive brand, understanding and building your content wheel, and sticking to your expertise are all Heather's keys to a successful brand image. Stick around to hear more insight from our seasoned host!

Listen here or watch the full video here!

Quotes from the show:

“So what I'm going to do today is give you a little inside tip, a little behind the scenes, if you will, at a service that we offer at Choice. And I'm giving it to you completely free by just listening to this podcast.”
“A content wheel…is going to be the foundation for all of the content that you create in your business…Anywhere that you are creating content for your brand and your business, this is going to serve as a North Star, as a filter, as your compass for all the ways to create the content.
“You're just going to do a brain dump of all those topics, phrases, words. Then I want you to have all of that in front of you, whether it's on a whiteboard or your computer screen or a piece of paper where you've written it out. I want you to have it right in front of you, and I want you to notice the themes that emerge.”

Click to read the full transcript here!