Hi I'm Heather  •  Hi I'm Heather  •  Hi I'm Heather  •  Hi I'm Heather • Hi I'm Heather • Hi I'm Heather  •  Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • 
 Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • 
Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • 


 

 

And as your southern girlfriend, I'm always on standby with recommendations for a bold red lip, a popped collar, and where to find the best... in Nashville.

As an industry-leading PR powerhouse, your go-to brand strategist, and CEO of Choice—I'm on a mission to help you scale your brand and build a life you love.

I'm obsessed with making YOU known.

hey I'm heather

years of experience

25

More than

Success

8 figure

Led companies to 

New York Times best sellers

150

Launched more than

As an entrepreneur/wife/mama — it is my mission to link arms with other women and share my hard-fought wisdom, cheering you on as you build a life you love.

CEO & Brand Strategist & Your Southern Girlfriend

that is the freedom
I want for you too.

I founded Choice in 2014. We've celebrated 10 years in business and expanded to much more than just book publicity. I get to do what I love because of the challenges I've overcome. I get to continue to empower and serve women.

only the beginning

In 2010, I was laid off. 3 days later, I got a call from a competing publishing house offering me a position. I loved the work I continued to do, but I missed leading, and I really missed leading women.

soul searching

Fast-forward a few plus years and I found myself leading the publicity department at the world’s largest Christian publishing house. I was living my dream—until I wasn’t.

fast-forward...

I graduated with a degree in magazine journalism from UGA, had an internship in the press office for the secretary of state, got my first job as a public information officer in Cobb County, and things were moving.

schooling

My path takes me all the way back to high school where I was yearbook editor and an English teacher looked at me and said “You are a gifted storyteller.” And boy did I take that and run with it!

How it started

How It All Began

Heather's Story

I have secured client features in PEOPLE, the TODAY show, and more—worked with clients like Jen Hatmaker and Julie Chen Moonves—and successfully grown my personal brand as a business owner, mentor and speaker. 

Channeling my strengths  in PR strategy, media management and storytelling...

I’m a pop culture junkie, love to travel, and am always on the hunt for new additions to my wardrobe and beauty routine. Time with my girlfriends feeds my soul and like a true southerner, hosting others around my table brings me warmth.

Besides being a passionate champion for women and a dedicated wife to my husband Matt and mama to my two boys…

What Fuels Me

Marketing, but make it fun.
Let’s connect, pro to pro!
Join the marketing convo!
Inspo awaits—tap in!
  • In the bed prioritizing rest (restoration is key)
  • Shopping
  • Enjoying family time
  • Entertaining in my home

on a day off you'll find me...

Be a grandmother (no rush) - but I can’t wait to host warm Sunday night family dinners with Matt and decorate the little ones’ rooms. 

Someday I want to...

and always, a red lip.

  • Naturium body oil body wash (my skin has never been so soft)
  • Paper Mate Flare Pens — I protect them fiercely 
  • Cloth napkins & real plates
  • Parenting teenagers — it’s actually so fun

things i am obsessed with include...

Things I'm obsessed with

SOmeday I want...

on a day off...

• fun facts about me • fun facts about me  • fun facts about me  • fun facts about me  • fun facts about me  • fun facts about me  • fun facts about me 

Lauren Sisler

Everybody in this process has been so phenomenal and I am so grateful. We are just getting started and I am so excited for it. Choice—love ya!

Heather Adams knows PR!

What clients Are Saying

Lindsey Nobles, Marketing Executive and Coach

Heather brings unparalleled passion and dedication to every story and dream she touches. She is wise, encouraging, and steadfast, offering strength and inspiration to everyone fortunate enough to know her.

Over the years, I’ve also had the privilege of witnessing her evolution into a savvy entrepreneur, an incredible leader, and an unmatched advocate for women—all while continuing to tirelessly champion those she believes in and represents.

For as long as I’ve known her, Heather Adams has been the best publicist I know.

I get to dream about what the next decade looks like for my business and think hard about how I can continue to uplift women. I couldn’t be more grateful.

So in 2014, I launched Choice. Now celebrating 10 years in business, I get to do the work I love.

choice is born

And I really missed leading women.

For the next 4 years, I worked hard, but I missed leading. 

a gut feeling

I did not want to move to Michigan, and I did not want to work full-time. And they said yes.

I followed my husband's advice: “don’t take your next steps out of fear.” Giving me the freedom to chase the life I dreamed for myself.

I took the job, but I did it on my own terms. For the first time in my professional career I advocated for myself.

next steps

This is when I realized the power of relationships.

I got laid off on a Friday—that Sunday, I got a call from a competing publisher offering me a job to overhaul their publicity department.

moving forward

 It wasn’t easy to accept, but I left proud of myself.

After working my way up to department head for the better half of a decade, I was laid off in 2010 as a result of the recession.

time to pivot

A world leading publisher, combining my love for books with my background in PR. This is where I cut my teeth working with nation media, securing client media in the New York Times, PEOPLE Magazine and more.

When I moved to Nashville, I took a job that changed the trajectory of my career. I became a publicist at Thomas Nelson...

Leveling up

...we dated, eventually got married and made the move to Nashville.

...we dated, eventually got married and made the move to Nashville.

Everything happens for a reason, because during that time, I met my husband Matt

Everything happens for a reason, because during that time, I met my husband Matt

on the rise

on the rise

I worked as a substitute teacher at my old high school as I figured out my next steps. 

After 9/11 happened, the non-profit I worked for lost funding and I was without a job. 

A bump in the road

 ...then at a nonprofit in downtown Atlanta as chief marketing officer.

Worked for Cobb County in the communications department

First job...
and second

Graduated with a degree in magazine journalism from the University of Georgia

Go Dawgs!

Graduation

Interned at the press office for the Georgia secretary of state

Where I got hooked on being a publicist

College

Token yearbook editor and “gifted storyteller” 

Where it all began.

high school

The road to success

Heather's professional timeline

Ready to Elevate Your Brand?