Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather •
Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather • Hi I'm Heather •
Hi I'm Heather • Hi I'm Heather • Hi I'm Heather •
And as your southern girlfriend, I'm always on standby with recommendations for a bold red lip, a popped collar, and where to find the best... in Nashville.
I'm obsessed with making YOU known.
As an industry-leading PR powerhouse, your go-to brand strategist, and CEO of Choice—I'm on a mission to help you scale your brand and build a life you love.
hey I'm heather
25
150
8 figure
New York Times best sellers
More than
Led companies to
years of experience
Launched more than
Success
CEO & Brand Strategist & Your Southern Girlfriend
As an entrepreneur/wife/mama — it is my mission to link arms with other women and share my hard-fought wisdom, cheering you on as you build a life you love.
How It All Began
Heather's Story
only the beginning
that is the freedom
I want for you too.
My path takes me all the way back to high school where I was yearbook editor and an English teacher looked at me and said “You are a gifted storyteller.” And boy did I take that and run with it!
How it started
schooling
Fast-forward a few plus years and I found myself leading the publicity department at the world’s largest Christian publishing house. I was living my dream—until I wasn’t.
fast-forward...
In 2010, I was laid off. 3 days later, I got a call from a competing publishing house offering me a position. I loved the work I continued to do, but I missed leading, and I really missed leading women.
soul searching
I founded Choice in 2014. We've celebrated 10 years in business and expanded to much more than just book publicity. I get to do what I love because of the challenges I've overcome. I get to continue to empower and serve women.
I graduated with a degree in magazine journalism from UGA, had an internship in the press office for the secretary of state, got my first job as a public information officer in Cobb County, and things were moving.
Channeling my strengths in PR strategy, media management and storytelling...
I have secured client features in PEOPLE, the TODAY show, and more—worked with clients like Jen Hatmaker and Julie Chen Moonves—and successfully grown my personal brand as a business owner, mentor and speaker.
I’m a pop culture junkie, love to travel, and am always on the hunt for new additions to my wardrobe and beauty routine. Time with my girlfriends feeds my soul and like a true southerner, hosting others around my table brings me warmth.
What Fuels Me
Besides being a passionate champion for women and a dedicated wife to my husband Matt and mama to my two boys…
Inspo awaits—tap in!
Join the marketing convo!
Let’s connect, pro to pro!
Marketing, but make it fun.
Be a grandmother (no rush) - but I can’t wait to host warm Sunday night family dinners with Matt and decorate the little ones’ rooms.
Someday I want to...
- Naturium body oil body wash (my skin has never been so soft)
- Paper Mate Flare Pens — I protect them fiercely
- Cloth napkins & real plates
- Parenting teenagers — it’s actually so fun
and always, a red lip.
things i am obsessed with include...
Things I'm obsessed with
SOmeday I want...
• fun facts about me • fun facts about me • fun facts about me • fun facts about me • fun facts about me • fun facts about me • fun facts about me
on a day off...
Everybody in this process has been so phenomenal and I am so grateful. We are just getting started and I am so excited for it. Choice—love ya!
Heather Adams knows PR!
Lauren Sisler
Heather Adams knows PR! More importantly, she knows the media gatekeepers who open the windows to the world-wide audience that watches American TV and follows our national press. She handles a crisis with wisdom and grace, and has the respect and affection of our most powerful network producers.
Wes Yoder
Heather Adams is the master of developing and cultivating media relationships. Her passion and "leave no stone unturned" approach make her an asset to any campaign.
Stephanie Newton
Heather Adams is energetic, great to work with, and exceptionally driven. I appreciate her detailed organization, thorough communication, and ability to maximize our time for the greatest impact.
Craig Groeschel
What clients Are Saying
Over the years, I’ve also had the privilege of witnessing her evolution into a savvy entrepreneur, an incredible leader, and an unmatched advocate for women—all while continuing to tirelessly champion those she believes in and represents.
For as long as I’ve known her, Heather Adams has been the best publicist I know.
Heather brings unparalleled passion and dedication to every story and dream she touches. She is wise, encouraging, and steadfast, offering strength and inspiration to everyone fortunate enough to know her.
Lindsey Nobles, Marketing Executive and Coach
choice is born
a gut feeling
next steps
moving forward
time to pivot
Leveling up
on the rise
A bump in the road
First job...
and second
College
high school
The road to success
Heather's professional timeline
Graduation
Token yearbook editor and “gifted storyteller”
Where it all began.
Interned at the press office for the Georgia secretary of state
Where I got hooked on being a publicist
Graduated with a degree in magazine journalism from the University of Georgia
Go Dawgs!
...then at a nonprofit in downtown Atlanta as chief marketing officer.
Worked for Cobb County in the communications department
I worked as a substitute teacher at my old high school as I figured out my next steps.
After 9/11 happened, the non-profit I worked for lost funding and I was without a job.
on the rise
...we dated, eventually got married and made the move to Nashville.
Everything happens for a reason, because during that time, I met my husband Matt
