INDUSTRY UPDATE | INSTAGRAM UPDATES TO KNOW
Instagram Updates To Know
Social Media has become a crucial part of our everyday lives, especially when it impacts our businesses and professional careers. We know you depend on social media to authentically connect with your audience, utilize marketing opportunities and establish credibility to name a few. We also know it can be incredibly overwhelming to keep up with social media updates and changes, especially Instagram. That’s where we can help!
These are important Instagram updates to know to better connect with your current and potential new audiences.
Instagram is testing new ways to categorize Reels by adding Topic tags.
This feature is still in testing where Instagram chooses a small group of people to test this feature on. If it moves forward, you will have the ability to add topics to your Reel which will be a great way to connect with new audiences who are interested in specific topics.
There could be a new feature called Candid Challenges in the near future.
Have you heard of the new social media platform called Be Real? This app is all about capturing the true moment you are in and takes a photo of you in the moment on your front and back cameras on your phone. It is all about being candid and not editing or filtering anything but instead “being real” in the moment. It has grown in popularity recently and other apps are looking to add similar features.
You can now schedule your Reels through Meta’s Creator Studio.
This is HUGE! Creating and posting Reels can take up a lot of time for you and for our clients who are business owners, authors, influencers and professionals, we know you do not have multiple hours a day to focus solely on Reels. This is a great opportunity to block out time in your week to focus on Reels and then schedule them for the rest of the week or even the month.
Make sure to add stickers to your Reels.
“Add Yours” Stickers are a great way to start a trend with your followers. It creates community and invites your audience to join in the conversation. Are you sharing a Reel that shows off new fall fashion? Invite your followers to share their new fall finds by adding a sticker to your Reel, they can easily take part in the trend.
Have you heard of Instagram Reel Templates?
These are quick and easy ways to create Reels without having to start from scratch. All you have to do is click the camera icon in the top right corner and then swipe to view templates at the bottom of your screen. It is so easy to use and your audio will sync perfectly this way and give your Reel a professional look. This is the perfect feature for someone new to creating Reels or to save time.
Create specialized content for dedicated followers, audiences and clients with the Instagram Subscription feature.
Are you someone who could offer bonus content for dedicated followers? Instagram has created a Subscription feature where followers can sign up for your subscription to get special offers, content and closer connections to you, your business or your brand. This is a great way to create a community of your most dedicated clients, customers and followers.
As we all know, social media is ever-changing and we must continue to adapt; however, you don’t have to do it alone. Stay-tuned to Choice’s socials, the Make Me Known Podcast and follow-up blog posts to keep up with social media trends and updates you need to know!