Instagram Trend Report and Updates: 3 New Features to Consider (Nov 2023)
In the ever-evolving realm of social media, Instagram consistently introduces fresh features to improve the user experience. In this blog post, we'll delve into three exciting updates Instagram has unveiled for Q4.
1. Reminder Ads to Boost Your Marketing Strategies
Instagram has recently made significant improvements to its Reminder Ads, a feature that enables users to receive timely notifications about upcoming events and launches. Originally launched in March, Reminder Ads streamlined the process of signing up for reminders within the app. While initially confined to in-feed placements, Instagram has now extended this feature to Stories, providing an additional avenue for your marketing campaigns.
A notable development is the introduction of Reminder Ads in Ads Manager, eliminating the need for organic posts followed by a paid boost. This simplification allows businesses to focus on refining their marketing and digital media strategies.
Reminder Ads prove invaluable for creating excitement and increasing engagement around special events. Leveraging Instagram's vast user network, exceeding a billion users, these ads send three reminders: one the day before, another 15 minutes prior, and a final alert at the start time.
2. "Meta Verified" Content
Meta, Instagram's parent company, is experimenting with a unique feature. Some Instagram users can now filter their main and Reels feeds to display posts solely from "Meta Verified" users. This experiment encompasses both paid Meta Verified profiles and legacy verified accounts, offering a diverse range of content.
The purpose and implications of this feature for regular users remain intriguing. Is it chiefly for discovering brand accounts, or does it cater to locating paying creators? From the perspective of regular users, it might resemble a stream of ads. Nevertheless, "Meta Verified" subscribers might find value in having a dedicated feed for their profiles.
3. Sticker Cut-Out Feature
In addition to these updates, Instagram is testing a sticker option involving a photo cut-out process. This feature empowers users to create stickers from objects within their images, offering a novel dimension to Stories and Reels. While somewhat reminiscent of Apple's photo cut-out feature, Instagram's iteration focuses on enhancing the platform's creative scope.
This feature allows users to craft stickers not only from their camera roll but also from "eligible images" seen on Instagram. Currently being tested with select users, this addition promises to expand creative opportunities.
Instagram's evolving ecosystem offers exciting features that cater to both businesses and regular users. Whether you wish to boost engagement with Reminder Ads, explore "Meta Verified" content, or unleash your creativity with sticker cut-outs, these updates provide fresh avenues to optimize your Instagram experience. Keep an eye out for these features as they become more widely accessible, and observe Instagram's continued commitment to adapt and innovate in the realm of social media.