Topics You Need to be Pitching in Q2
What Should You Be Talking About In Q2?
There is nothing better than scoring meaningful media coverage from your dream outlet. Whether you are on a popular broadcasted show with millions of viewers, featured on a website that introduces you to a new and engaged audience, or sharing your story on a hit podcast, a well-crafted pitch is the key to unlocking a variety of earned media that takes your brand or business to the next level.
When crafting meaningful and relevant pitches it’s important to ask yourself why the outlet and their audience should care. No journalist or producer wants to run a story that is out-dated and irrelevant. Instead, they are looking for fresh angles that are timely and offer their audience value in the here and now.
To make the most of your pitching efforts in Q2, you need to anticipate the conversation before people are even talking about it and proactively offer the media valuable insight, advice or perspectives to go along with it.
Here are a few popular topics we anticipate the media will be talking about in Q2, along with questions to get you thinking about potential pitch angles.
April Pitch Topics:
Spring Cleaning - Do you have any tips and tricks for cleaning, organizing, redecorating, etc.? What are some areas of life outside of our homes that need spring cleaning?
Tell a Story Day (Apr. 27) - What’s a meaningful story you want to share? Are you announcing a new book? (This day could be the perfect opportunity to get the word out!)
May Pitch Topics:
Mental Health Awareness Month - Do you want to share your personal mental health story? How can we promote mental health in our lives? If someone is struggling with mental health, what do you want them to hear?
Small Business Week (May 2-6)- What’s your founder’s story? What have you learned from owning a small business? How can we support local small businesses?
June Pitch Topics:
Juneteenth (June 19) - Why does Juneteenth inspire you? What do you want others to know about Juneteenth? How can we promote justice in our communities?
Summersgiving (June 25) - Why is it important to be grateful? What are some Summersgiving recipes you can share? How do we practice gratitude year-round?
Ongoing Topics:
As great as planning ahead is, make sure you are also keeping a finger on the pulse of hot topics and trending issues, as these make great pitch angles too!
Want want more advice on making your business or brand more known?Choice would LOVE for you to join us for our Choice Summit on April 6 at Graystone Quarry. It's a female business leadership conference with exceptional speakers who help you find tangible solutions to better your professional growth and develop priceless communications skills.