How to Build Better Publicity + Brand Awareness

Define your unique offering:

What’s your story?

This is the question to start asking as you begin to define what you can offer to the world. Your story is your guide and compels your audience to take the next step with you. 

Many times, a person doesn’t realize that they have a brand story or they believe it’s not interesting enough. However, that’s not true. It’s never true. You and your brand have a story and challenging yourself to get that story onto paper in a truthful and compelling way is not easy, but it is worth it. 

Need some help finding your story? Start with these questions:

• When did you come up with your idea for your brand? 

• Where were you? 

• Why did you come up with it? 

• What need did it address? 

• What hurdles did you have to overcome to launch your brand? 

• What influenced you as you moved through this process?

• Are you connected to a mission or cause that you want to support or that is integral to your brand?

Know your story. Repeat it. Refine it. 

It’s also the question we start our Choice Collaboratives with. We dig to the root of who you are so we can help you get clarity on what you can offer your clients or customers.

So, you’ve figured out what makes you unique. Now what? Defining the qualities that set you apart is only half the battle.

It’s time for you to craft a compelling story using those traits that make you stand out from the crowd that you determined above. 

At its most basic, publicity is storytelling. This could be a personal story of overcoming hardship, it could be the story of how you founded a company or organization, or it could tell the story of a specific product or service you offer. At the end of the day, you are sharing your unique story with the world. And what do all good stories do? They hook you from the very first sentence.

Telling your story can be very vulnerable and scary, but you have a story worth sharing with the world, and crafting that story doesn’t have to be overcomplicated. All you need to do is follow a few simple steps.

1. Know Your Audience: Research who they are, how old they are, what part of the country they live in, what problems they have, and know exactly how you can help solve that problem.

2. Be Personal, but Don’t Overshare: Sharing personal stories and details will make the audience care about you and buy into your story. However, be mindful not to include too much information. Sharing too much detail before you get to you’re main point can cause audiences to tune out, stop reading, or lose interest in you and your content.

3. Include a Call-to-Action: Audiences like being given simple instructions, so whether it’s buying a book, subscribing to a newsletter, giving a follow on social media, or subscribing to a service, always include a next step someone can take if they like your story and want more. 

If you’re still at a complete roadblock for how to share, you can always consider hiring a team like Choice Media & Communications. We can write your story and help you launch your entire strategy.