EPISODE 11: HOW TO GROW YOUR BUSINESS THE LAST HALF OF 2021 WITH Heather Adams
Live Date: August 2, 2021
Show Description: In today's episode, Choice Media and Communications’ Heather Adams gives an inside look at how to take the lead, grow your business, and ultimately achieve your goals in the second half of this year. As we sit in Q3, most of us are asking ourselves the same question – how can I grow my business before the end of Q4? As a successful entrepreneur and communications expert, Heather leads you through the best communication practices for your business and dives into the possible mistakes you could be making. It’s time to ask the tough questions and take a close look at the three particular areas in your business to focus on when you are trying to grow: clarity, audience, and exposure.
This Episode Will Teach You:
How to tell your company's story in a clear and concise way
Identifying the problems you are solving for your clients
How to develop a content wheel for your business
How to prioritize your time and resources into the right things
The importance of establishing your target audience and creating a target plan to reach that new audience
The difference between social and traditional media
Biggest Takeaways:
Heather begins by exploring the importance of clarity when it comes to growing your business. When describing your business, develop a clear and concise elevator pitch that explains your business and how you are solving problems.
Questions to ask:
Are you able to tell your story in a clear, concise, and compelling way?
Do you know why you’re here and what you’re doing?
Do you know what problem you’re solving for your customer?
Next steps:
Create a content wheel
Define your mission statement
Develop an elevator pitch
Prioritize, prioritize!
A new audience can be a complete game-changer for your business. Heather discusses the value of knowing your audience and how to build a bigger following.
Questions to ask:
Who is aware of you? Think through specifics – what are their ages? Are they mainly college-educated? Are they working professionals? Moms? College students? Where do they live? The more detailed you can get on your audience, the better.
Who is your ideal client, and why aren't they aware of you yet?
Next steps:
Establish what particular part of your message or service you offer could resonate with your new target audience.
Develop a target plan to reach that audience.
Heather discusses increasing your business's exposure and raising your visibility. When it comes to reaching your desired outcome and raising your profile, it is crucial to have a key selling point that differentiates your business from others.
Questions to ask yourself:
What are the reasons you’re looking for exposure? To sell something? For credibility? Access?
What’s the desired outcome of raising your profile?
Do you have something distinctive that is going to be a selling point? What is it about you and what you’re talking about that will be of interest to others?
Are you ready to dedicate the time that it takes to raise your visibility?
Next steps:
Research the right kind of media. And don’t just research – consume. Read, watch, and listen to your target outlets to know what they’re covering.
Focus on both social media and traditional media – don’t limit yourself to just one.
Quotables:
"Whether you are established or brand new, it is critical for you to understand why am I here and what is it that I am doing for the people I am serving." Heather Adams, 3:58
"At the end of the day, we have one main problem that we are solving as a business." Heather Adams, 5:55
"Every single bit of content that we develop goes through one of those four pillars: communications, entrepreneurship, relationships, and empowering women + leadership." Heather Adams, 11:15
"The more detailed you can get on your audience, the better." Heather Adams, 17:06
"Be specific about the demographics around this group because what that's going to do is inform the way that you intentionally and strategically go after them." Heather Adams, 18:09
"In order to get the customer that you are ideally searching for and grow your business, you've got to put the time in to strategically plan how to go after them." Heather Adams, 18:30
"In order to get you above the noise, of all the things competing for the media's attention, we need to make sure there is a key selling point about how you are different." Heather Adams, 22:15
"We see more impact from being customized, intentional, deliberate with the right outlets than taking one really strong pitch and blasting it to everyone under the sun." Heather Adams, 25:40
"When you are trying to gain exposure you need to do it in a variety of formats, so you are going to think through podcast, television, online, print, radio, all those are traditional media outlets, in addition to social media like Youtube, Snapchat, Facebook, and Clubhouse, all those places would be considered social media." Heather Adams, 26:25
"You have it in you to grow your business, you know your business, you know your mission, you know why you are in existence better than anybody else." Heather Adams, 32:37
Related Links:
