Your PR Questions, Answered. 

• What exactly does PR mean? 



• What do you actually do for your clients?



• How do I get media to pay attention or notice me?

Let’s dive in. 

• What exactly is Public Relations?
  Public Relations is more than just managing press releases. It involves strategically building and maintaining relationships between an organization and its target audience, fostering positive perceptions and managing crises effectively. It’s the art of communication with a purpose.

• How does PR differ from marketing?
  While both PR and marketing aim to enhance an organization’s image, they operate on different fronts. PR focuses on building relationships through media coverage, community engagement, and crisis management, whereas marketing is more product-centric, emphasizing promotional activities and advertising.

• Why is media coverage so important?
  Media coverage acts as a powerful endorsement for an organization. It provides credibility, visibility, and the opportunity to control narratives. Positive media coverage can significantly boost reputation and influence public opinion.

• How do you measure the success of a PR campaign?
  PR success is measured through various metrics, including media impressions, audience engagement, sentiment analysis, and, ultimately, its impact on the organization’s goals. Tracking these metrics helps PR professionals evaluate the effectiveness of their strategies.

What do we do?

• Media Relations: The right media coverage can help you and your business reach the next level, but landing that coverage is hard. Who do you contact? What do you say? How do you say it? Not only do we have more than 20 years of media relationships under our belt, we know how to clearly and concisely communicate your message to the media whose audiences can help move the needle for you and your business.

• Strategic Communication: Our top-level strategy, messaging, and media relations offerings will help you go from an unknown name to a recognized author, expert, or brand. We love to make you known.

• Branding and Strategy: As an author, entrepreneur, or influencer, sometimes the hardest thing to do is figuring out what to do next! You have so many great ideas, and there are so many things to do, that it’s often hard to prioritize them all. Our team offers several branding and strategy services that bring our perspective and expertise to the table, to help determine and navigate your best next steps. Whether it’s a team brainstorm session, a complete brand audit, or one-on-one coaching with our founder Heather Adams, we’d love to put our expertise to work to chart a clear, strategic plan that guides you to reach your next goal.

• Social Media Management: When it comes to social media, we can do it all. Whether you’re interested in a social media toolkit that brings your brand to life and equips you with the tools you need to get posting, or are ready to get the entirety of your social media management off of your plate, we are your one-stop shop for all things social. We understand what it takes to do social media well–content strategy, creation and scheduling, hashtag development, navigating algorithms, visual branding, and more–and can help you get back to the work you love by creating and executing a social strategy that engages your audience and attracts more followers. We can’t wait to get started.

• Influencer Relations: Collaborating with influencers in relevant industries can amplify a client’s message. We identify and build relationships with influencers who can positively impact your target audience.

But our favorite part of PR? Curating, building and maintaining relationships. At Choice, we help our clients grow their business and influence by leveraging our unparalleled relationships and crafting smart, personalized communication and brand strategies that demand attention and deliver results.