3 Beginner Friendly Tips to Creating Reels

The future of social media is here, and it’s all about Reels. Content from Instagram Reels is already playing a significant role in influencers’ and brands’ 2022 digital marketing strategy. By posting Reels consistently, Instagram’s algorithm will prioritize your reel content the same way it does with stories and ads. As a result, your entire channel will be promoted in users’ feeds and give you an opportunity to reach new audiences who might have not been exposed to your brand before.

Just like with feed content, every Reel should be fully optimized for the platform. This means that each reel should have high quality video, audio, and visual content followed by a captivating call to action. The goal of your Reels is to create quality content that engages your audience — while also remaining on brand with your own personality. With new features and updates, it can be difficult to keep up with the latest storytelling to resonate with your audience. Regardless of whether you’re looking to start or already have existing videos that need improvement, here are three tips to help elevate your Instagram videos and create authentic content!

Tip #1

Aim for Purposeful Content

Anyone can create content, but it is important to distinguish what is savable. Savable content is the content that will educate and add value to your audience. You are already the expert in your niche, so the next step is conveying your information in a creative and energetic way that will fully draw attention to your page!

Tip #2

Never run out of Ideas 

Explore your feed for inspiration, trending sounds, research on TikTok, create a reel that goes with a previous or current static post, behind-the-scenes, and how-to videos. It is important to follow trends while adding your own twist to ensure it is applicable to your brand or business.

In order to be put on the explore page, it is best to post reels consistently. You can draw inspiration from your own explore page, trending sounds, or even videos you have saved in the past. Tiktok is the leader in the short video industry and is a great source to see what is popular. Although it can be simple to copy a trend, it is crucial to add your own taste which is what will ultimately set you apart.

Tip #3

Analyze your Feedback 

After you have posted a few videos, engage with your followers and analyze your performance insights to be led into the right direction of what content your audience favors. This is a great way to understand expectations that are set for your company and will ultimately provide substantial feedback to make your content more successful. 

Video is an effective way to add humor and personality to your Instagram. It’s an excellent way to convey a point, tell a story, and create excitement around your brand. Don’t be intimidated, it’s all about authenticity so don’t judge yourself when making your first video, just be true to what you want to project to the world!