Backed by 25+ years of publishing experience and 150+ New York Times bestsellers.
Our self-paced course helps you land media coverage, grow your audience, and launch your book with confidence—without hiring a publicist.
Go From Unknown Author to known, seen, & Booked
Learn How To Garner the RIGHT Kind of Media Coverage for Your Book Without a Publicist, Publishing House, or Even Followers!
You'll learn how to...
Wish there was a way for your book to be seen & read... without the stress?
Build real media relationships
Craft compelling pitches that land media coverage
Launch your book strategically (and stress-free)
You've been told...
"Your platform isn't big enough."
"Media doesn't know who you are."
"No one will buy this book."
Have you heard that before? That the book you’ve been dreaming of for years, that message burning deep from within, wasn’t good enough for literary agents, publishers and publicists because no one knows who you are.
You keep being told NO.
But you know that the message you have—the story you’re telling—is important. People will resonate. Lives will be changed. Transformation will occur. If only you had the opportunity to get in front of the right people.
Book(ed) shows you how to stop chasing approval and start building the right connections to share your story with the world.
...your message matters
you've hit wall after wall.
rejection after rejection—yet...
You don’t need a publicist.
You need a roadmap.
You need a roadmap.
You’re spending hours on social media, but your audience just isn’t growing.
You've been rejected by publicists or you’ve paid publicists who made promises but delivered excuses, not results.
Which of These Sounds Familiar?
You’ve spent countless hours on Google trying to hunt down the right media contacts and figuring out what to say to them.
You keep hitting walls because you don’t have access to the right connections.
ALL OF THEM?? We know—the struggle is real.
But—NEWSFLASH—you, your book, and your message aren’t the problem. The answer isn’t starting over.
Relationships matter. People matter.
You already know the power and value of your network—meaningful relationships with the right people are the key to success.
When you know who to reach out to and how to share your message in a way that resonates, landing the right media coverage becomes inevitable.
The answer is knowing how to talk about your book and who to talk to.
The right media coverage gets your message in front of a larger audience. It gives you the credibility, legitimacy, and authority you need to grow your platform, sell your book, and change more lives.
Book(ed) will help you:
Master the skills publicists use—without hiring one.
Determine the right media to pitch without hours of Google searches.
Craft compelling pitches that land media coverage (and avoid the spam folder).
Be equipped with a timeline for your publicity campaign—when and what to do at every step.
Make confident, informed decisions on how to promote your book well and effectively.
Learn insider book publishing jargon and processes and build a professional press kit.
Tie into the news and trends that media are already covering to keep your pitch from being white noise.
Our course gives you the tools and confidence to:
inside book(ed)
relational roadmap
Learn the foundations—your messaging, positioning, values, and mission.
Research
Cultivating Your Brand
Positioning Self as the Expert
Foundational Steps
Learn key publishing jargon
Step-by-step timeline and checklist
research phase
step 1
Define your audience and create your press kit, pitch materials, and content plan.
Media Planning
Manuscript Review + Galleys
Scheduling + Events
Utilizing Your Network
Media Preparation
Additional Marketing Items
preparation phase
step 2
Execute your strategy, land your first interviews, and expand your reach.
Media Planning
Manuscript Review + Galleys
Scheduling + Events
Utilizing Your Network
Media Preparation
Additional Marketing Items
preparation phase
step 3
We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you. We set the spotlight on you.
HI I'M HEATHER aDAMS!
founder and CEO of Choice Media & Communications
I credit the beginning of my career in storytelling to my time as the editor of my high school yearbook, where I learned that I was both good at storytelling, and that everyone has a unique story that deserves to be told—just like you.
I’ve spent almost three decades in the book publishing industry, helping launch more than 150 New York Times bestsellers for some of the biggest leaders, change agents, and authors, AND for unknown authors whose compelling stories demanded they be told.
I work with elite national media outlets—from TODAY and Good Morning America to TIME and USA Today—day in and day out, to secure network package deals, exclusives, first serial rights, and more. I have spent my career building and nurturing relationships with media that have resulted in stellar placements for my clients, and I’m here to teach you how to do the same.
I will help you form the right kind of relationships to secure the right kind of media coverage for your book.
This is your book baby, and as a book publicist, it’s my job to help raise it as you share it with the world. That’s a big responsibility that I don’t take lightly.
Your book baby deserves to be known and seen by as many people as possible. I can help you achieve that and so much more.
If you don’t secure five media interviews within the first 30 days of practicing what you learned in Book(ed), you can get your money back!
FaQ
Wondering if Book(ed) is right for you? These are the questions we hear most often from authors who are ready to grow their audience, land media coverage, and share their story with confidence.
The TODAY Show and Oprah, right? National media coverage can be a game-changer for building platforms and launching products, but only if you’re truly ready for it. Have you ever watched a guest bomb an interview on live television? Trust us, as painful as it is for an author to experience, it pains the show’s producer even more! That’s why ratings-driven producers (aka--ALL producers) nearly always request footage of guests from previous on-air interviews when booking guests.
What good is national exposure if you’re not comfortable in front of the camera or forget to plug your book? We teach you all the tools you need to get the right kind of media coverage and experience under your belt, and when you’re ready, you’ll be able to use those same tools to chase after your TODAY Show dreams!
Ah—is this a trick question? We teach you everything you need to know to launch your book, get the right media attention, and grow your audience without hiring a publicist. But if you’re still toying with the idea and you…
Hiring a publicist could be beneficial for you! If you’d like to explore the possibility of hiring our team to serve as your publicist, you can drop us a line at hello@choicemediacommunications.com
Don’t have the time to handle a book launch yourself (and)
Have room in your budget to hire it out (or)
Need additional branding and communications strategies outside of a product launch for your brand or business...
We’re teaching you our decades of hard-fought publicity wisdom--using the very same Relational Roadmap that we’ve used to launch more than 100 New York Times bestsellers — for the price of $997.
Can you imagine how many more bestsellers we could have launched if we hadn’t spent the last 20 years learning this the hard way?! We can’t wait for you to implement what we’ve learned to make yourself known.
While we recommend getting started 6-12 months before your release date, there is still much that you can accomplish if you only have 4 months to work with. Our Relational Roadmap is broken down into three stops that each provide steps for a different time period before, during, and after launch, two of which you can complete if you’re four months out from launch!
