281M+ Media Impressions for Elizabeth Earnshaw’s Book Launch

how we secured

With an increasingly crowded self-help and relationship advice market, Elizabeth needed a strategic PR campaign to ensure her book reached the right audiences.

The goal was not just visibility, but also meaningful media placements that would introduce both I WANT THIS TO WORK and Elizabeth’s expertise to individuals eager for relationship guidance.

The challenge

Elizabeth Earnshaw, a renowned therapist and relationship expert, released her debut book, I WANT THIS TO WORK, in November 2021.

This culturally inclusive, LGBTQIA+ friendly guide helps couples—both married and unmarried—navigate the most challenging relationship issues with a compassionate, research-backed approach.

281,154,949+ media impressions through 54 secured placements

the results

Strategically timing coverage to maximize exposure leading up to and beyond the book’s release

Curating media lists targeting high-impact podcasts, print and online publications, and broadcast media

Crafting compelling pitch angles centered around relationships, mental health, and wellness

We designed a customized media strategy that positioned Elizabeth as a thought leader in the relationship and mental health space. Our approach included:


The Strategy

Top-tier national media coverage in 

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Need a PR campaign that drives real results for your book?

Through a carefully executed media strategy, we helped I WANT THIS TO WORK reach millions, making Elizabeth Earnshaw a go-to voice in the relationship and wellness space.

This coverage significantly boosted awareness, solidified Elizabeth’s authority in the relationship advice space, and contributed to strong book sales during and after the launch.

Podcast interviews on leading shows including
Almost 30, Minimalist Moms, No Guilt Mom, Momwell

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