Capture Media Buzz & Become A Tourist Hot Spot

How We Helped Leiper’s Fork Distillery

Nestled in historic Leiper’s Fork, Tennessee, Leiper’s Fork Distillery is a family-run operation dedicated to reviving the Southern tradition of small-batch whiskey production. With a commitment to using local ingredients and time-honored distilling techniques, the Kennedy/Locke family set out to craft exceptional whiskey while preserving the rich heritage of Tennessee spirits.

The challenge

To ensure a successful grand opening, Leiper’s Fork Distillery needed a PR strategy that would:




Celebrate its historical significance while appealing to modern whiskey enthusiasts


Secure local and regional media coverage to generate buzz and drive foot traffic



Position the distillery as a must-visit destination for locals and tourists alike

Our team at Choice designed a media campaign that blended heritage, craftsmanship, and storytelling to captivate the local audience. Our approach included:

the results

The Strategy

Highlighting the distillery’s historical roots to resonate with Tennessee’s deep whiskey legacy

Creating compelling media narratives around the artistry of small-batch whiskey production


Targeting key local publications and broadcast media to reach whiskey lovers and cultural enthusiasts


Extensive media coverage across print, online, and broadcast outlets integrating historic storytelling into major local features

Orchestrating a grand opening event that would draw attention and establish a loyal customer base


Secured top-tier local media placements in:

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This high-impact publicity campaign helped Leiper’s Fork Distillery make an unforgettable entrance into the Tennessee spirits scene, establishing brand credibility, customer loyalty, and ongoing media interest.

By blending history, craftsmanship, and strategic PR, we helped Leiper’s Fork Distillery attract media attention, community engagement, and a devoted following from day one.

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