If you have expertise, a story, or a point of view—you're a writer. This workshop will help you find your voice, identify what you already have to say, and build a content plan around your natural strengths. You don't need to be polished. You need to be willing. Plus, we can help you learn how to repurpose your content from other platforms so it fits well on Substack.

Even better. One of the sessions covers exactly how to migrate your existing list to Substack and leverage what you've already built. You're not starting over—you're leveling up.

Yes—and yes. Every session is designed to move you forward in real time. By the end of the day you'll have your brand messaging, your content pillars, your monetization decision, and your launch roadmap. These aren't homework assignments. They're built during the workshop, with the Choice team in the room with you. However, we’re not building your site in real time. You’ll take your plan and do that on your own or (for Bundle Buyers ONLY), the Choice Team will do that for you after the event.

The Workshop gives you the complete strategy—your message, your content plan, and your launch roadmap. The Bundle adds a done-for-you Substack site built by the Choice team after the workshop. If you want to build the site yourself, the Workshop is everything you need. If you want to hand that part off to experts, the Bundle is for you.

The Choice team will build your Substack site—including your banner, bio, about section, and welcome email. You'll have a 1:1 strategy session with a Choice strategist before the build begins, and one round of edits after. You provide the writing, images, and logo—we handle everything else. The build takes 30–90 days depending on your launch timeline and team availability. An optional graphic design package (brand guide, fonts, and logo) is available for an additional fee or we can use what you already have.

Yes—the workshop is fully virtual on Wednesday, June 3rd from 9am-5pm CT. You can join from anywhere. The session will be recorded and attendees will receive access to the recording after the event, so you won't miss a thing if life happens. To get the most of the session, we do suggest you clear your day and plan to attend live. 

Your $250 discount will be applied at checkout after you enter your code. If you have any trouble, reach out to the Choice team directly and we'll take care of it.

Reach out to the Choice team at hello@choicemediacommunications.com and someone will get back to you personally. This is a relationship-first experience—that starts before you even register. We'd love to hear from you. 

Absolutely. At the close of the day, Heather and the Choice team will walk through all available support options—from the done-for-you build add-on to ongoing strategy, management, and full-service retainer packages. There's no pressure and no hard sell. Just a clear look at what's available if you want to keep the momentum going.