SEASON THREE | EPISODE TWO: MARKETING YOUR BUSINESS SO PEOPLE ACT

Episode Description:

In today’s episode, Heather sits down with marketing guru and head of StoryBrand, JJ Peterson, to talk all things communication, mistakes in marketing, heroes of storytelling, and refining your business to maximize customer engagement. Heather and JJ understand that marketing is a problem-solving service and are here to give all of you insight into how effective business turns into solid customer relationships. Stick around for a insightful, knowledgeable and fun conversation, plus to hear for yourself what a delight JJ is!

Listen here or watch the full video here!

Quotes from the show:

• “They need to know very quickly what you offer and how it makes their life better…Clarity is what makes you stand out in the market.”

  “You need to understand what the hero wants. If that’s not clear, we stop paying attention…If there is no problem there’s no story.”

  “The client or your customer is the hero and you are the guide.” “Positioning yourself…with empathy and authority, both of those have to be directed at your customer’s problem that you’ve already identified.” “The only time you talk about yourself and your company is in relationship to your customer’s problem with empathy and authority.” “Talk about your customer’s problem or problems over and over and over again because that’s what helps them identify, “Oh, this is someone who understands me and can solve this.”

Click to read the full transcript here!

Related Links:

• Heather on Instagram

• Heather on Facebook

• Choice Website and Blog

• Choice on Instagram

• Choice on Facebook

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