Y’all know I love to keep my finger on the pulse of the book publishing industry so I always know what’s hot, a must-read, a new author to discover, or an escape from all the things vying for my attention. Here are a few that I think you should seriously consider. One of these is going in my beach bag for Spring Break.

“Relationships matter” is one of our core values at Choice so we do not take this lightly when it comes to our day to day work. Leading with relationships is especially important in sales and business development since our clients are making a significant investment in themselves and their businesses.

Throughout my years in PR, I’ve learned how important the initial kickoff call with a client is. We all know that first impressions count, and a kickoff call is a time to make the first good impression and start what is hopefully a long and fulfilling partnership!

Over the years at Choice, we’ve continued to tweak and perfect our client kickoff call agendas to ensure that we’re getting the information we need right off the bat and are having critical conversations that inform our strategy straight from the get-go. While discussions and agendas are always personalized and tweaked per campaign, we ask a few pertinent questions on every client call, regardless of the scope of work.

Our company's culture directly reflects our values and our goals. We step into every situation with the mindset that relationships matter most. It can be challenging to cultivate a strong sense of community when everyone works from different locations. These are our three best tips for cultivating a strong company culture in a remote work environment:

In the world of communications, PR seems to be the most allusive. Oftentimes, public relations is confused with marketing and advertising, making it difficult to understand the benefits of PR and if your brand or business should be using it.

At Choice, we believe that PR is essential, and the benefits of a good PR strategy are immeasurable. When we see big companies spend thousands - even tens of thousands of dollars a month on PR - we aren’t shocked. We know they are doing something that no other communications strategy is capable of.

Every single week we are contacted by aspiring authors, first-time authors and even seasoned authors with questions on how to take their best next steps toward publishing a book. There are so many aspects to the book publishing process that can feel overwhelming and burdensome, especially if it is your first time. And, can we be honest? It’s painful for us to watch well-meaning writers become victims because they don’t know what they don’t know.

Something is refreshing about Januarys and the mentality of experiencing a ‘new beginning.’ As you’re reevaluating your priorities for the year, it’s a great time to make sure you’re intentionally creating balance. We’ve all heard that too much of anything can be dangerous - that includes work! So I encourage you to try and combat feelings of burnout by creating sustainable routines that prioritize YOU.

To make your pitch stand out, it must be timely and relevant. A good pitcher is always a few steps ahead and anticipates what the media will be talking about before the conversation begins. Here are a few topics we anticipate the media will be talking about in Q1, along with questions to get you thinking about how you can contribute to the conversation.

It’s all the rage these days on Instagram — reels. You know them, and you either love or hate them. No matter your stance though, if you’re a business owner, entrepreneur, trying to grow your audience or personal brand, you know the extreme value they hold.

After so much life lived this year, I think it’s important that we actually stop and recount the lessons we’re taking away. As a CEO and leader of so many women, I’m moving into 2022 with these realizations.

Check out our 2021 Holiday Gift Guide picks!

To the college student looking for a job or internship, the fact you are reading this blog means you are interested, or - if you are anything like me in college - stressed about finding a job or internship. Maybe you are a college student relentlessly stalking job boards in search of an awe-inspiring summer internship. Or perhaps, it's September, and you are a college senior watching your peers post job acceptances on LinkedIn while you have no idea what you want to do with your life.

Relationships are the cornerstone of all aspects of life - from personal to professional, we are all trying to foster those connections and grow them over time. For publicists, relationships with clients and media are some of the most important and what makes us successful.